Across his media appearances and videos, Tate pretends to be a champion of male rights. He denigrates women and presents equality as a zero-sum game: parity and opportunity for women can only come at the expense of masculine privilege in an increasingly confused and sensitive landscape of gender/culture war.

In Scotland, we see this regularly. Much criticism of First Minister Nicola Sturgeon is mainstream misogyny par excellence. And it is not just the usual cesspit of anonymous social media trolling. Attacks are fast centering on the First Minister's gender first, policies second. One example was the front page “Legs-it” headline in the Dail Mail comparing Sturgeon and Theresa May's legs.

Nicola Sturgeon: Sexism is behind many attacks on First Minister and other female leaders – Alastair Stewart