Neil Doncaster: £1m League Cup deal is reward for bold clubs
SPFL chief Neil Doncaster has credited the innovative new League Cup format for helping secure a £1 million-plus three-year sponsorship deal for the competition which rebranded it as the Betfred Cup from next season.
The revamp will feature a group stage kicking off in early summer, with drawn matches to be decided by a penalty shoot-out, the winners of which will gain an extra point.
The deal with bookmaker Betfred represent a threefold increase in the sum earned on the previous contract with energy company Utilita. On the back of improved media deals with the BBC, Sky and BT Sport, Doncaster was able to talk up the game at Hampden yesterday without his words having a hollow ring.
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