Women scrum down to capture Gavin Henson
The Welsh international will star in a UK version of the US hit The Bachelor.
Contestants taking part in the Channel 5 series include various models, a web developer and twins who switched from athletics to property development.
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Hide AdLast year, Henson split from singer Charlotte Church - with whom he has two children.
He has previously featured in the line-up for Strictly Come Dancing and on ITV1 adventure series 71 Degrees North.
The hopefuls will all be living together in a villa in southern Europe with Henson living nearby in a bachelor pad.
Channel 5 said viewers should "expect flirting, bitching and heartfelt emotion as the contestants do whatever it takes to impress Gavin".
Henson said: "I'm so excited to have been cast as The Bachelor as I really feel the time is right for me to find a girl to hopefully spend the rest of my life with.
"I've always been dedicated to my rugby and continue to train hard, but as the season draws to an end I can focus on meeting the right girl."