Prince Charles urges country to help save planet
The Prince says becoming more sustainable is too often seen as a threat to people's quality of life or a danger to the economy.
But instead of ignoring warnings of catastrophic climate change, the Prince insists there are simple steps everyone can take to help conserve natural resources.
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Hide AdFor example, he suggests buying food that is already in season, turning old curtains into fashion items or using bath water to irrigate the garden.
The Prince wants to spark a "sustainability revolution" with the launch of a new initiative called Start.
"It is about showing people that it is possible both to enjoy life and to protect nature," he said.
The scheme is backed by major retailers and corporations including Asda, B&Q, Marks & Spencer, Waitrose, BT, IBM, EDF, Addison Lee and a consortium of water companies.
Under the slogan "Let's start something good", they will urge customers to start doing one thing to make a difference.
The Prince will host a festival in the gardens of Clarence House and neighbouring Lancaster House and Marlborough House in London over 12 days in September to demonstrate his ideas.
"It is perfectly possible that taking action - and even having 'slower' food, 'slower' architecture and 'slower' medicine - can actually help to create more attractive communities, enhanced health, more worthwhile lives, jobs and security," he said.
"And that it is possible to have fun on the way."